A huge audience in the OVO Hydro watching a band on the stage with blue and white lights shining on parts of the audience

Glasgow Events Strategy 2035

An aerial view of Botanics at night light up with oranges, purples, pinks, greens and blues for GlasGlow

An aerial view of Botanics at night light up with oranges, purples, pinks, greens and blues for GlasGlow

Glasgow Events Strategy 2035 restates Glasgow’s position as an event city. The strategy sets out the ambition for the events sector, for our people, our place, and our future, and is aimed at supporting existing events and attracting new events into the city. A 3 year Action Plan will support the initial delivery of this strategy, with a 3 year review.

Strategic Priorities

The strategy has been shaped by research, consultations and engagement, and sets out 3 Strategic Priorities

Glasgow Events Strategy 2035

Glasgow welcomes the World!

Events can contribute significantly to many city outcomes: economic return, participation in sport or the arts, celebrating different cultures, city regeneration, sustainability, business sector alignment, media  profile, visitation, civic pride, health and wellbeing, and much more

Glasgow's Future Events

Some highlights of Glasgow's Annual Events