A huge audience in the OVO Hydro watching a band on the stage with blue and  white lights shining on parts of the audience

Glasgow's Event Strategy 2035

A female cyclist on the road near the finish line waving as crowds are to either side of her waving various countries flags at the UCI Cycling World Championships

A female cyclist on the road near the finish line waving as crowds are to either side of her waving various countries flags at the UCI Cycling World Championships

Demi Vollering Wins Silver In The Women’s Race At The 2023 UCI Cycling World Championships


Introducing Glasgow's Event Strategy 2025 - 2035 

This Events Strategy sets out a vision and priorities to take Glasgow and its events through the next decade to 2035, responding to changes in the external environment, funding availability, and reflecting the city’s overall priorities, including Glasgow’s Grand Challenges. It sets out a shared ambition for all of Glasgow: the local
authority, residents, community, and special interest groups, the commercial sector, and those wanting to work with the city to deliver
events. This 10-year timeframe provides a sufficient window to make and measure change and aligns with Scotland’s National Events Strategy ‘Scotland the Perfect Stage 2024–2035’.

Vision
Our events make Glasgow a better place to live in and visit.The right events are delivered in a way that enhances the lives of our people and are best for our communities, our economy, our place, and our sector.

Mission
Glasgow will build an innovative and vibrant events portfolio to reflect its people and culture, drive economic, profile and social benefits, and maximise available resources. Our events will cover a range of genres, be hosted in places and spaces across the city, and range in scale from community through to major events. These events will align with wider city objectives and promote Glasgow on the international stage.

Video to be added via vimeo link

Download Glasgow's new Event Strategy here