Sunny view of the large terracotta, five-tier, French Renaissance-style Doulton Fountain in Glasgow Green

Strategy Governance

View across the River Clyde of the square, glass building of BBC Scotland, of the crescent-shaped glass front of the Glasgow Science Centre and of the tall metal spire of the Glasgow Tower, with the Waverley paddle steamer docked in front

View across the River Clyde of the square, glass building of BBC Scotland, of the crescent-shaped glass front of the Glasgow Science Centre and of the tall metal spire of the Glasgow Tower, with the Waverley paddle steamer docked in front

Glasgow 2030 Tourism Strategy governance


This strategy has been developed based on in-depth research, resident sentiment and in collaboration with a wide range of industry, city and national partners.

We are grateful to everyone who took the time to share their views and participated in the development of this strategy.

Glasgow Tourism Advisory Forum

The Glasgow Tourism Advisory Forum (GTAF) is the strategic group for the tourism sector, with representation from key organisations and groups across the business community including accommodation, conferences and attractions. 

The purpose of the Forum is to monitor and report on progress against the actions set out in the Glasgow 2030 Tourism Strategy.

The Forum is operationally supported by Tourism colleagues at Glasgow Life, and feeds in to Glasgow Economic Leadership (GEL).

Focus for 2024 to 2026

  • Have strategic oversight for the Glasgow 2030 Tourism Strategy
  • Monitor and report on the progress of the Glasgow Tourism Action Plan 2024-26

Meeting frequency

3 times per year.

Glasgow's Tourism Advisory Forum (GTAF) members


Glasgow Tourism and Events Network

The Glasgow Tourism and Events Network (GTEN) is operationally focused, representing the voice of tourism and events in Glasgow.

The group provides a platform for industry sector leads to collaborate, learn and celebrate best practice.

The GTEN connects with the Glasgow Tourism Advisory Forum (GTAF) and is operationally supported by Tourism colleagues at Glasgow Life

Focus for 2024 to 2026

  • Share data and insights to inform activity
  • Support collaboration and early information sharing across the sector

Meeting frequency

4 x per annum.

Glasgow's Tourism & Events Network (GTEN) members