Latest statistics
Your one-stop-shop to navigate to the latest research releases within the Research and Insights section.
Data and Insights for the hospitality sector
Glasgow’s economy and tourism: key insights for the hospitality sector
Glasgow 2030 Tourism Strategy
Enjoy our short video updating on the achievements towards the city's Tourism Strategy.
Glasgow's visitor economy
Scottish Tourism Economic Impact Model (STEAM) 2023
City Centre Performance Dashboard
The Dashboard gives a multi-layered view of Glasgow city centre by tracking key performance metrics consisting of over 20 interactive data reports, clustered around themes.
Visit Scotland
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About our visitors
Find out who visits Scotland, what they're interested in, and what they're looking for.
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About our industry
Research on various types of businesses within the tourism industry. Insights into employment within the sector.
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Glasgow and the Clyde Valley
Insight on tourism in Glasgow and the Clyde Valley
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Trends for tomorrow
Explore reports designed to provide food for thought about tourism trends and the opportunities they offer.
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Responsible tourism research
Find research into responsible tourism in Scotland. This includes reports on visitor, community, and industry insights.
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Domestic overnight tourism
Read about the performance of overnight domestic tourism in Scotland. This page covers trips, nights stayed and spend.
Visit Britain
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Inbound Market Profiles
Search by country to find the latest data and insights into Britain’s inbound markets. The data includes traveller visits and spend, length of stay, behaviours and preferences.
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Card spending data
Card spending data from Visa provides monthly insights on visitor spending in Britain, by origin, card type, merchant category and more.
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Inbound visits to Britain with a health condition or impairment
Review travel statistics among inbound visitors. Published September 2024.
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Influence of film and TV on travel to UK
Explore screen tourism research. Published July 2024
